Branding

The main objectives of a branding strategy include promoting a company or brand, increasing awareness, and driving sales and profitability.

Effective brand management can ensure that consumers are willing to pay more high price, perceiving the brand as valuable and trusted.

We create a strategy that gives space for business growth and expansion, so that your brand is always relevant and competitive.

Brand strategy

What is included in this service:

  • business and market analysis

  • definition of the target audience

  • formulation of the brand's mission, vision and values

  • studying the competitive environment

  • development of a unique brand promise (USP)

  • choice of positioning in the market

  • creation of naming (if the name changes or is missing)

  • creating a slogan and key messages

  • budget planning for strategy implementation

  • assessment of the effectiveness of the strategy and implementation of corrections if necessary

For us, the concept of identity extends far beyond a simple logo or color choice. We strive to create an emotional connection with your audience using visual and verbal expression to ensure your brand is compelling and has a subtle yet profound impact on the hearts of consumers.

Brand identity

What is included in this service:

  • defining identity goals

  • logo design

  • choice of color palette

  • definition of basic fonts

  • creation of graphic elements

  • packaging design development (if the product is available)

  • setting standards for online presence (social networks, website)

  • development of corporate documents (business cards, forms, etc.)

  • development of standards for the use of the logo and other elements (guideline or brand book)

We determine how the brand will convey its message, values and uniqueness of the product or service. The strategy helps the business communicate more effectively with the target audience and achieve communication results.

Communication strategy

What is included in this service:

  • determining the goals of the communication strategy

  • analysis of the target audience and its needs

  • studying the behavior of competitors

  • rules for communication between staff and clients

  • development of key messages

  • definition of communication channels

  • selection of communication campaign tools and tactics

  • budget planning for communication strategy

  • development of creative materials for a communication campaign

  • definition of key performance indicators (KPI)

  • implementation of monitoring and analysis of results

After the successful creation of a brand, the key step for its stable and successful development is the provision of support and support from our agency. We implement new strategies and approaches that allow your brand to effectively adapt to changes in the market, ensuring it a reliable and sustainable future.

Maintenance and support

What is included in this service:

  • development of advertising materials

  • support in creating image advertising

  • consulting on communication and marketing issues

  • support in the implementation of the brand on the market

  • development of customer attraction strategy

  • support in creating content for advertising campaigns

  • development of interactive solutions for brand promotion

  • consulting on market positioning

  • organization of brand support events and activities

  • monitoring and analysis of the audience's reaction to the brand

Want to know more?

Our branding services are flexible to fit your company's unique needs. The choice of specific tasks is determined by your goals and available resources.

    Branding is a complex process that covers all stages, from product development to its promotion and advertising.

    Branding implies:

    • working on product improvement

    • increasing brand prestige

    • brand compliance with market requirements

    Stages of brand creation

    Analysis of the market, competitors and potential target audience

    At this stage, it is necessary to identify the actual need of the target audience and create demand for it

    Audit of the company and portfolio of its own brands

    At this stage we collect all information about the customer company

    Naming and registration of TM

    Development of a name that will correspond to the positioning concept of the new brand

    Creation of a logo and corporate identity

    Creation of a unique brand identity, which will be further used for printed materials and social networks

    Creation of packaging design with logo (for FMCG)

    Creating a design for packaging will help highlight all the advantages of the product and tell its unique story

    Creating the Verbal Component

    Brand legend, slogan, supporting texts and infographics (encouraging first and repeat purchases)

    Brand book and guideline development

    We will create a guide describing the main elements of the brand: mission, positioning, brand values and company philosophy

    Building a strategy

    Brand promotion for a period of 1 to 3 years

    Brand monitoring

    Evaluating the effectiveness of the activities carried out

    We don’t just build your software product - we expertly guide it towards success

    Discovery

    We’ll start your project with a collaborative discovery process to map out the scope, plan costs, and set a timeline. Our tech experts will challenge the initial assumptions and provide consulting along the way, should you request it.

    Production

    Once you have provided a specification or developed one with us, we’ll build a product engineering team tailored to fulfill it most efficiently. With a T&M pricing model and no minimum project duration, your capacity control is as precise as it can be.

    Testing

    Our quality assurance engineers combine manual and automated QA for most projects. In line with our partner attitude, we aim for an effective feedback dialogue to ensure bulletproof software.

    Delivery

    DevRockets stands ready to help you with any DevOps-related processes when the product goes live. We will help you publish your app in the App Store or deploy it to the specified servers or as otherwise required.

    Ready to get started?